AI Insights · Timothy · March 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q1 2022
In Q1 2022, the top 5 delivered meal kits and specialty foods apps in Australia showed varied performance in terms of downloads and active users. Here is a detailed look at their trends.
In the first quarter of 2022, the performance of the top 5 delivered meal kits and specialty foods apps in Australia exhibited diverse trends in downloads and active users. This analysis, based on data from Sensor Tower, provides insights into how these apps fared on a unified platform, encompassing both iOS and Android.
HelloFresh: Meal Kit Delivery saw a steady increase in weekly downloads, starting at around 4K in late December and reaching a peak of approximately 6.6K by the end of January. Although the numbers slightly fluctuated in February and March, they maintained a solid range between 4.8K and 6K. In terms of active users, the app started with around 197K and experienced a peak of about 229K in early January, closing the quarter with roughly 222K active users.
EveryPlate: Cooking Simplified had a notable increase in downloads, beginning with 1.3K in late December and peaking at about 3.6K in late January. The weekly downloads showed some fluctuation but generally stayed above 1.8K. Active users for EveryPlate also showed a positive trend, starting from around 9.4K and peaking at about 13.5K in late February.
Dinnerly: Meal Kit experienced a steady increase in weekly downloads, starting at around 966 in late December and climbing to a peak of approximately 2.3K by late February. Active users remained relatively stable throughout the quarter, starting at around 26.4K and maintaining a range between 26.4K and 28.2K.
My Muscle Chef saw an interesting pattern in downloads, starting at around 1.9K in late December, with a notable peak of approximately 2.5K in late February. The app's downloads showed variability but were generally strong, ranging from 1.3K to 2.3K throughout the quarter.
Marley Spoon had a modest start with around 744 downloads in late December, reaching a peak of about 1.8K in late February. The downloads saw a slight decline towards the end of the quarter. Active users for Marley Spoon started at approximately 6.6K, peaking at around 7.1K in early January, and maintaining a range between 6K and 6.7K throughout the quarter.
These insights highlight the dynamic nature of the meal kit and specialty foods app market in Australia. For more detailed analytics and insights, visit Sensor Tower.
